Wednesday, December 5, 2007

Facebook privacy debacle is repeat headline

I'd like to say the news that has been heavily splashed everywhere about Facebook's most recent privacy-invading application is... well... news.

But it's just a repeat headline for the social networking site to invade user privacy via a new feature and then to back peddle a little after public outcry.

The News Feed was an application introduced in 2006, a few days before the site was opened to the public. It was supposed to conveniently share your information in bite-sized headlines to your friends, such as "Lacey Waymire and Dan Brown are no longer friends" and "Lacey posted more pictures." (It's just an example: Dan and I are still friends.) Trouble was, the feed would record and broadcast every move a user made on Facebook, and there was no way to turn it off.

The backlash then was immediate. More than 500,000 signatures protesting its use were collected on petitions within the first three days after the news feed was introduced. Today, the news feed has changeable options that let each user control how much information, if any, they want to share with their friends... the option is the product of two days of "nonstop coding," according to the developers who had to develop an emergency response to such a huge backlash.

Still, apparently, Facebook didn't learn... and it backed itself into nearly the same corner as before.

Beacon, an application that worked with partner sites such as blockbuster.com to publish news about who was buying what product, was introduced last month. It was designed as a sort of automated word-of-mouth advertising form. One man bought a diamond ring - a Christmas gift for his wife. She saw the news feed on her Facebook and the surprise was ruined. Many others were alarmed to see their purchasing habits posted across their friend's pages.

What I can't understand is this. Given their previous trouble with meddlesome applications that invade privacy, why didn't Facebook build in an opt-out option to this new application? It seems that Facebook, after its '06 debacle with privacy regarding the news feed, should be bending over backwards to fix its reputation.

Unfortunately, the privacy policy clearly specifies Facebook can share information about customers with affiliated companies connected to the applications you install. And Facebook is reluctant to give over privacy control to its customers when there is so much money to be made from connecting consumer to advertiser.

I guess they've got to pay the bills somehow.

Money seems a bad reason to stop listening to customer concerns about privacy again.

They say the third time is the charm. How next will the site try to capitalize on connections to friends?

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